Hyrax GTM - Weekly Update
Sep 15 2026
TL;DR
Signups are running 47 a day. That is flat on last week and well up on the 30-day average of 29.
METRICS
| Sep 8-14 | Sep 1-7 | 30-day avg | |
|---|---|---|---|
| Signups per day | 47 | 47 | 29 |
| Signups | 327 | 332 | 877 total |
| Paid spend | $8,231 | $10,069 | — |
| Cost per signup | $25.17 | $30.33 | — |
| US share of signups | 82% | 50% | — |
| Connect a repository | 6% | — | — |
366
signed up
→
206
started the wizard
→
193
saw the connect screen
→
72
clicked connect
→
22
connected a repository
121 of the 193 who reach the connect screen never click it. 49 of the 72 who click never return with a repository selected.
SHIPPED
- Geo targeting — Google Ads now targets people in the US. Non-US signups fell from half to 1%.
- Onboarding funnel — instrumented end to end.
- Website A/B test — book a demo against sign up.
- Influencer post — Viktoria Seaman launched Friday. 212 reactions produced 20 visitors.
PRIORITIES — NEXT CYCLE
- Product Hunt — Sept 21. Email to 1.2K signups sends that day.
- Launch video — records today. Submitted tomorrow.
- Introduction video — with an editor for one to two weeks.
- Budget — revising off today's discussion with Noah.
- Onboarding A/B test — name and company before signup.
- Referrals — sign the Synter agreement.
ASKS
- Noah — the budget. Rebrand and commercials and events wait on it.
- Kayla — automations means running my channels from inside the CRM through their APIs and MCP servers.
OTHER
Blitzy and Cognition evaluated. Both are moving into vulnerability management·Product Hunt hunters for ongoing rankings, exploratory